Media coverage
'The Best Store Management' Archive Distribution Release
Jan 30, 2025
On Friday, September 20, 2024, Kentaro Yonemitsu, the representative of LOOK UP ACCOUNTING and a Certified Public Accountant and Licensed Tax Accountant, spoke at an online seminar hosted by freee.
The theme was "Optimal Store Management."
That day, Hiroki Kobayashi from freee Corporation's SMB Business Division served as the moderator, and together with Kosuke Minatoya, CFO of βace Inc., they discussed solutions to management challenges using DX, and how to prevent data fragmentation to maximize profits.
LOOK UP took the stage with a dual perspective as an operator of a physical store, “LOOK UP COFFEE,” and as an accounting firm supporting clients.
He shared practical management examples and know-how for operational improvements using freee.
💡 Recommended for:
Those aiming to strengthen the back office of physical stores
Those wanting to advance DX, but unsure where to start
Those considering multiple store expansions or standardizing operations
🖥️ You can watch the archive video here:
Additionally, the archive of this seminar along with other event information can be found at
the “freee Back Office Support Room.”

On Friday, September 20, 2024, Kentaro Yonemitsu—Certified Public Accountant, Licensed Tax Accountant, and Director of LOOK UP ACCOUNTING—spoke at an online seminar called "Efficient Store Management" hosted by freee.
The session was hosted by Hiroki Kobayashi, SMB Division of freee K.K., and together with Kosuke Minatoya, CFO of βace Inc., they discussed practical strategies to tackle management challenges using DX (Digital Transformation), including how to prevent data fragmentation and maximize business profits.
Kentaro brought a unique dual perspective to the session:
As the operator of a real café business, LOOK UP COFFEE, and
As a tax accountant supporting clients through consulting.
By combining insights from hands-on store operations and accounting advisory work, he shared real-world examples and actionable knowledge on how to streamline operations using tools like freee.
💡 This seminar is recommended viewing for:
Business owners looking to strengthen back-office operations
Those interested in DX but unsure where to begin
Store managers or executives planning multi-location expansion or operational standardization
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